Our Leadership

Anil Kumar

Director Marketing

Anil has more than 15 years of experience in BTL and Rural Marketing industry. He has earned his diploma in Integrated Marketing Communications and worked for or with many major brands and agencies including Leo Burnett, Dentsu, Marlboro, HUL, Dabur, HP, Shell and Mastercard. Anil has the capability to navigate that delicate balance between client expectations and agency reality. Anil believes in providing results driven marketing solutions to businesses in the rural, as well as urban sector to ensure clients are being seen in a competitive marketplace, and obtaining the desired ROI for their marketing efforts.

Naveen Kumar

Founder & CEO

Naveen Kumar is a seasoned professional with over 20 years of expertise in rural activation and operations management. Known for his strategic acumen and operational excellence, Naveen has a proven track record of executing high-impact campaigns for top-tier clients. His journey from a senior manager at Ogilvy to the national head of operations at Dentsu underscores his remarkable skills in process optimization, vendor management, and strategic thinking. Naveen holds an MBA in Marketing, further enhancing his ability to drive successful strategies and outcomes. His leadership and innovative approach continue to drive success in the ever-evolving landscape of advertising and marketing.

Rajesh Kumar Prasad

Director Operations

With 23 years in the advertising industry, Rajesh has excelled in rural and low-income consumer communications. He has worked in renowned agencies such as Lintas, Ogilvy, and Dentsu, where his leadership in managing large-scale activation programs for top brands showcases his expertise in driving impactful results. His experience across these major agencies highlights his ability to navigate complex market dynamics and lead successful campaigns.

Ahmad Asjad

Director Client Servicing

With over 15 years of expertise in Below-The-Line (BTL) and youth marketing, Asjad have driven dynamic campaigns for leading brands at renowned agencies like Leo Burnett, Dentsu, Grapevine and Denave. Asjad's experience encompasses experiential marketing, grassroots initiatives, and event management, successfully connecting brands with targeted audiences and creating memorable, impactful experiences that resonate and drive results. Asjad also excels in crafting innovative strategies tailored to the evolving youth market.